Designs
Designs
Design SERVICES
Our services begin anywhere from original concepts at bible phase through art direction of an entire series. Equally at home in the preschool world to 6-11 comedy, to prime time comedy. The gallery below showcases a sample cross section of both character designs and location designs.. The gallery also showcases both designs for our own IPs to service work for several production houses.
CHARACTER DESIGN
For original design, we begin by exploring as many styles as possible. We start with main characters focusing on proportions, posing and expression. Creating shape language to find interesting shapes, symmetry or asymmetry, or shapes that may denote a specific era, feeling or genre. Once we have main characters, we carry that shape language and design philosophy through the remaining characters and locations to ensure the I.P. has a very specific and identifiable brand look. With existing brands, we bring that same uniqueness and life to new characters by pushing as much as possible while staying on brand.
ART DIRECTION
Once we have approved designs, we explore palettes that enhance character personality and the world itself. We explore how colour and light can be used for emotion and to create motifs for different characters and environments. We look to create a contrast of lines and colors and areas of great detail with little detail
...all to tell the visual story!
